DWF Logo


DWF Logo

              The Global Consumer 2019

              10,000 consumers took part in our global survey to understand the global consumer behaviour trends key to retail strategy.

              Surveying 10,000 consumers across 10 international markets, The DWF & Retail Week Global Consumer Report 2019 provides retailers and consumer goods businesses with critical insight into changing sentiment across the world. 

              Key themes covered: 

              • How confident are consumers about their economic/political environment?
              • How is their disposable income and buying power impacting their purchasing decisions?
              • What are consumers going to spend their money on? What factors impact their decision making?
              • Buying behaviour - how are they influenced? How do they shop? How do they want things delivered?

              These questions are answered in the context of 10 key markets surveyed - indicating to readers what each jurisdiction's challenges and opportunities are for retailers. 

              Download your copy of The Global Consumer 2019 here >

              Download the report below

              Global Consumer 2019 Front Cover


              The DWF and Retail Week Global Consumer 2019 report surveyed 1,000 consumers in each of the following jurisdictions: Australia, China, France, Germany, Italy, Kenya, the United Arab Emirates, the Republic of Ireland, the UK and the US. Research took place in October 2018.

              Key findings for the Italian market

              • Italians feel negative about the economic and political outlook, with a significant divide about the prospects of the EU following Brexit.
              • Higher than other regions, just under 20% of Italian consumers expect to be able to pay by cash on delivery.
              • Discounts at 67%, product quality at 65% and a low price at 64% are the key decision factors which guide consumers to buy.
              • Online is expected to be the fastest growth channel, particularly compared with in store.


              Hilary Ross

              • Head of Retail, Food & Hospitality // Executive Partner (London)

              Ed Meikle

              • Partner // Head of Retail Group

              Dominic Watkins

              • Partner // Head of Food Group